For HVAC, plumbing, electrical & home service businesses
You Don't Have a Lead Problem. You Have a Follow-Up Problem.
Most of the work you're losing, you already had. It's sitting in a missed call, or a form on your website nobody checked for three days. ShorelineHQ answers it for you — automatically.
You're up a ladder, or you're in somebody's attic, and the phone rings. You can't get to it. And the person on the other end doesn't leave a voicemail — they just call the next name on the list.
That's not a marketing problem. It's not even a lead problem. It's a follow-up problem — and it's quietly the most expensive thing happening in your business right now.
What ShorelineHQ does
One system that does the chasing, so you can stay on the job
Answers every missed call, follows up with every lead, books the appointment, and asks for the review — without you doing any of it. And it comes with a website, included.
- 1Missed-call text backAn automatic text to anyone whose call you miss, the second you miss it.
- 2Speed-to-lead follow-upEvery web enquiry answered within minutes, not days.
- 3Online booking calendarWith confirmations and reminders — fewer no-shows, no phone tag.
- 4Sales pipelineShows every lead and what stage it's at, all in one place.
- 5Automated review requestsSent after every completed job, while the experience is fresh.
- 6A professional websiteBuilt, hosted, and maintained for you — included, not extra.
You keep doing the work. The system does the chasing.
Three ways to work with us
Simple pricing. Everything included.
Starter
$297/mo
For owner-operated businesses, 1–5 trucks. Everything you need to stop losing jobs to missed calls and slow follow-up, plus a website.
See StarterGrowth
$597/mo
For established businesses, 3–10 trucks. Everything in Starter, plus the marketing that fills your slow weeks from customers you already have.
Choose GrowthDominate
from $1,497/mo
For businesses ready to take over their county. Everything in Growth, plus paid ads, a full content operation, and dedicated build time.
See Dominate
Built for the trades — led by HVAC
Built around how home service businesses actually run
Phones that ring at the worst possible time, jobs booked from a truck, and a customer list nobody's ever properly marketed to. HVAC, plumbing, electrical, roofing, pressure washing, landscaping — if you run a truck-based service business, this was built for you.
- HVAC
- Plumbing
- Electrical
- Roofing
- Pressure washing
- Landscaping
About Carrie
Twenty years on your side of the counter
Carrie Wilbur ran a remodeling company for 20+ years before she ever built a website. She still runs a pressure washing business today — which means when she says she understands the missed-call problem, she means she's living it too.
Read Carrie's story →Common questions
Is the website really free?
Yes, while you're subscribed. We build it, host it, and maintain it. If you ever leave and want to keep it, there's a one-time $1,500 buyout.
Am I locked into a contract?
No — month-to-month is available. The setup fee is waived if you commit to twelve months; otherwise pay it up front and cancel any time.
I already use Housecall Pro / ServiceTitan / Jobber — does this replace it?
No, and it shouldn't. Those handle dispatch, invoicing, and job costing. We handle everything before the job is booked and after it's finished.
Book a call. Fifteen minutes. I'll tell you honestly whether I can help — and if I can't, I'll tell you that too.
Book a Free Fit CallOr call 727-307-6809