Simple Pricing. Everything Included.
No "book a call to find out the price." You run a business that gets enough of those pitches already. Here's exactly what ShorelineHQ costs and exactly what you get.
ShorelineHQ Starter
$297/mo
Setup fee $497, waived with a 12-month agreement
Best for: owner-operated home service businesses, 1–5 trucks, $200K–$1.5M revenue
One system that answers every missed call, follows up with every lead, books the appointment, and asks for the review — plus a website, included.
- ShorelineHQ account — CRM, mobile app, unlimited contacts and users
- Professional website, up to 5 pages, built and maintained by us
- Hosting, SSL certificate, and backups
- Google Business Profile setup and optimization
- Missed-call text back
- Two-way text and email inbox in one place
- Speed-to-lead follow-up
- Online booking calendar with confirmations and reminders
- Sales pipeline showing every lead and its stage
- Automated review requests after every completed job
- Contact and quote forms wired into the pipeline
- $25/month of included text and email usage
Live in 10–14 business days from receipt of content and account access.
Start with StarterShorelineHQ Growth
$597/mo
Setup fee $997, waived with a 12-month agreement
Best for: established home service businesses, 3–10 trucks, $1M–$5M revenue, with an office and an unmarketed customer database
Everything in Starter, plus the marketing that fills the calendar in the slow weeks.
- Everything in Starter
- Maintenance/service plan automation — enrollment, renewals, and reminders
- Two seasonal campaigns per month to your customer database (text + email)
- Quarterly database reactivation campaign
- Social media management — 3 posts per week, written and posted
- One local SEO page or article per month
- Monthly performance report and a quarterly strategy call
- $60/month of included usage
Core system live in 10–14 business days; campaigns and content begin in week three.
Choose GrowthShorelineHQ Dominate
from $1,497/mo
Setup fee $1,497 · Ad spend billed separately, $1,500/mo minimum
Best for: home service businesses actively taking market share — usually 8+ trucks, ready for a significant increase in call volume
Everything in Growth, plus paid advertising, a full content operation, and dedicated build time each month.
- Everything in Growth
- Google Ads and Local Services Ads management
- Full content calendar — 5 posts per week plus 4 short-form videos per month
- Four SEO pages or articles per month
- Four hours of dedicated custom build time per month
- Priority support and a monthly strategy call
- $150/month of included usage
System live in 10–14 business days; ads live by week four.
Talk about DominateStandalone services
Not on a ShorelineHQ plan? These are available on their own.
Care Plus ($49/mo) includes: daily backups, SSL certificate, uptime monitoring, security scanning and malware cleanup, monthly platform updates, up to 30 minutes of content edits per month, form spam protection, a quarterly performance and broken-link check, and priority response.
Add-ons
Custom workflow or automation build$297 each
Email campaign build (5-email sequence)$497
Additional website page$197
Custom funnel build$797
Google Ads account setup$797
Database reactivation blitz (one-time)$497
Training session (1 hour, recorded)$150
Rush delivery+25%
Coming soon
Am I locked into a contract?
The setup fee is waived if you commit to 12 months. Month-to-month is available — pay the setup fee up front, cancel any time.
Is the website really free?
Yes, while you're subscribed. If you leave and want to keep it, there's a one-time $1,500 buyout.
Full FAQ →